How Lar Novo automated 80% of customer service and tripled booked viewings
Meet the company
Imobiliária Lar Novo
Operates in Goiânia and the metro area focused on mid and high-end residential properties, both new and resale.
Why they chose Syncro
Before Syncro
How they captured leads
- Listings on portals (ZAP Imóveis, OLX)
- Instagram with WhatsApp link
- 100% manual service by realtors
Main challenges
- 3 realtors couldn't handle the message volume
- Lead sent a message and got a reply 6 hours later
- No tracking: didn't know which listing generated which lead
- Realtors wasted time on unqualified leads
- Zero automation — everything by hand
After Syncro
Results achieved
Inside the strategy
What was implemented
Triage chatbot on WhatsApp
Automated flow asks: Buy or rent? Which area? Price range? How many bedrooms? Based on the answers, it routes to the realtor specialized in that area.
Facebook Lead Ads integrated
Instagram lead-form ads land straight in Syncro. The "property type" field maps to an automatic tag. The lead lands in the right funnel from the start.
Qualification automations
Lead sends "financing" → automation moves to the "Financing" stage + notifies the realtor. Lead sends "rent" → goes to a separate rental pipeline.
Embedded form on the site with popup
Exit-intent popup: "Want to receive listings that match you?" Captures preferences + WhatsApp. A sequence sends 3 property options per week.
Testimonial
“The chatbot books viewings on its own now. My realtors only show up to walk the property and close. The time they used to spend answering "what's the price?" is now spent selling.”
Results
Before vs After
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