Syncro vs Kommo
Syncro and Kommo compete closely: both focus on messaging-based sales. Syncro stands out for its native AI agent with RAG, 100% Portuguese support and pricing in BRL from $59.90/month. Kommo is recognized for its strong WhatsApp and messenger marketing presence. The choice comes down to price, language and AI depth.
Item-by-item comparison
| Criterion | Syncro | Kommo |
|---|---|---|
| Official WhatsApp API (Meta) | Native, via WhatsApp Cloud API | Strength: robust WhatsApp integration |
| Native AI agent | Yes, with knowledge base (RAG) | AI features and bots available |
| No-code automations | Yes, visual rule builder | Yes, with funnel builder (Salesbot) |
| Visual chatbot | Yes, drag-and-drop builder | Yes, a strength (Salesbot) |
| Instagram Direct | Yes, in the same inbox | Yes, multichannel messaging |
| Capture forms | Native, with popup and embed | Available |
| Lead scoring | Yes, automatic by engagement | Available depending on setup |
| Multi-number WhatsApp | Up to 4 numbers | Supports multiple channels |
| AI knowledge base (RAG) | Yes, upload PDFs and documents | Usually via bot configuration |
| Starting price | $59.90/month (Starter) | Per user, usually in USD |
| Brazil market focus | 100% Brazil, in Portuguese | Global, with presence in Brazil |
| Portuguese support | Native, team in Brazil | Available, international team |
When to choose each
Choose Syncro when…
Choose Syncro if you want a native AI agent with your own knowledge base, 100% Portuguese support and product, BRL pricing from $59.90/month, and everything — CRM, WhatsApp, Instagram and automations — in the same dashboard.
Choose Kommo when…
Choose Kommo if you want a globally established messaging-sales platform with a mature bot builder (Salesbot) and broad international experience in WhatsApp and messenger marketing.
Frequently asked questions
They are direct competitors in messaging-based sales. Syncro differentiates with its native AI agent with RAG, 100% Portuguese support and BRL pricing. Kommo is a mature global platform with a robust bot builder. For Brazilian teams, Syncro is usually simpler to adopt.
Kommo is recognized for its robust WhatsApp integration, including the official API. Syncro also offers Meta’s official WhatsApp Cloud API natively, with HSM templates and multi-agent support.
Syncro starts at $59.90/month and bills in BRL. Kommo usually charges per user in USD, which can get pricier for Brazilian teams. The final cost depends on the number of users and the features contracted.
Yes. Syncro has a visual chatbot with a drag-and-drop builder that works on WhatsApp, Instagram and the website. Kommo’s Salesbot is a well-known strength; both let you build flows without code.
Syncro offers a native AI agent with a knowledge base (RAG): you upload PDFs and documents and the AI answers based on them. Kommo offers AI features and bots. Depth depends on your use case; Syncro focuses on answers contextualized to your business.
Syncro is 100% in Portuguese, with a support team in Brazil and a product designed for the local reality. Kommo is global and serves multiple languages, with an international team.
Yes. Syncro accepts contact imports via Excel, CSV and API, with team support for migrating larger databases.
Verdict
Kommo and Syncro fight over the same ground: messaging-based sales. Kommo is a mature global platform with robust bots. Syncro delivers a native AI agent with RAG, 100% Portuguese support and BRL pricing from $59.90/month. For the Brazilian team that wants simplicity and contextual AI, Syncro is usually the more natural choice.
Try Syncro free for 14 days
Official WhatsApp, AI agent, CRM and automations in one place. No credit card.
Start free